Curly W IPA
BRANDING, PACKAGING
PHOTOGRAPHY: DEVILS BACKBONE BREWING COMPANY
O’Fest Lager
PACKAGING, TYPEFACE DESIGN, ILLUSTRATION
PHOTOGRAPHY:
DEVILS BACKBONE BREWING COMPANY
The Curly W packaging is a love letter to the Washington Nationals and their home in D.C. after their world series win in 2019 (their first time winning the title in franchise history). A subtle map of the city’s unique grid system is knocked out of the white background, showing through to the aluminum, which is layered under the oversized beer name, “Curly W,” which is the affectionate nickname of the team's stylized “W” Logo).
