Geopath
BRANDING, LAYOUT
WITH ILLUSTRATION BY RACHEL JOHNSON
Geopath
BRANDING, LAYOUT
WITH ILLUSTRATION BY RACHEL JOHNSON
In 2022, Geopath (a company specializing in Audience Location Measurement) rebranded with the goal of creating a cohesive system that felt approachable and trustworthy.
The result is a shift to isometric illustration, which communicates information clearly and maintains a soft, organic nature, bridging the technical aspect of the data with the humanity of what it’s describing.
